This was a project very near and dear to our hearts! Almost nostalgic! Our entire team grew up on these delicious candies as a kid and since then they have made their way into our own children‘s baskets and part of our own personal memories. As with all of our clients we develop a connection. We realize the importance of the success of each and every project. In this particular case our goal was to Refresh the Zitner‘s Brand, a brand that‘s nearly a 100 years old, that was built on family traditions and a foundation of amazing quality while also maintaining the equity, heritage, incredible history and awareness they’ve spent years cultivating.
We wanted to create something that would carry them through the next 100 years and translate well through each medium. We listened, researched, engaged, communicated and partnered with our client to make sure we were aligned on key strategies and tactics.
There were no canned solutions or textbook answers, just opportunity! An opportunity to do something special! Our innovative creative and outside the box approach brought us to an incredibly “egg-ceptional” and successful solution for many years to come.