This was a project very near and dear to our hearts! Almost nostalgic! Most of our team grew up on these delicious candies as kids and since then they have made their way into our own children‘s baskets and part of our own personal memories. As with all of our clients we develop a connection. We realize the importance of the success of each and every project. In this particular case our goal was to Refresh the Zitner‘s Brand, a brand that‘s nearly a 100 years old, that was built on family traditions and a foundation of amazing quality while also maintaining the equity, heritage, incredible history and awareness they’ve spent years cultivating.
We partnered with Aramark to help feature and promote various programs they offer through their Department of Corrections & K12 Branches. We needed to ensure a consistency with the Aramark Brand while also providing a unique approach to each of the sensitive subject matters with an on-target strategy and message that was featured across multiple mediums and demographics. It was truly an incredibly successful and exciting experience!
The following Brand Development was involving the merger of two companies. We were presented the new Name and Task from the client with the key outlook being continued growth. This New Branding didn’t just have to reflect the desire for fiscal growth as a company, but it also had to represent the need to grow trust for new products that address old problems. The name was derived from the word vine, and 3 key words that immediately came to mind after our initial inquiry were Growth, Strength & Resilience.